Leading Hybrid Healthcare
FMG Leading—a human capital advisory firm that partners with healthcare leaders and investors on a mission to make the healthcare system work, better—has released their Fall 2025 Healthcare Insights Report. Titled, “Leading Hybrid Healthcare: People-led Strategies that Ensure Virtual and Home-based Care Delivery Models Capture Value and Improve Outcomes,” the report aims to help healthcare investors and operators stay abreast of hybrid healthcare investment opportunities to further meet financial and clinical goals; enhance their competitive positioning; and control the rising costs of U.S. healthcare services.
Developed with market intelligence provided in partnership with BroadBranch Advisors, the report is currently free for download here.
The report details how hybrid healthcare has emerged as a promising means of supplementing expensive in-person care, facilitating remote and home-based services that can be delivered at a significantly lower cost while maintaining and improving patient outcomes. It highlights the rise of increasingly sophisticated technological innovations as further enhancing the model’s potential.
“Just like COVID served as the first significant catalyst accelerating hybrid adoption, AI is poised to serve as a secondary catalyst, creating meaningful opportunities to stretch healthcare dollars,” said Will Busch, III, President of FMG Leading. “A growing number of private equity firms and healthcare provider leaders are seizing this transformative moment, investing in the most important strategic, organizational, and people-focused efforts needed to ensure hybrid models deliver on their most important goals.”
The report recommends that organizations sharpen their capabilities across four critical stages necessary for the delivery model’s implementation and improvement. It also highlights the importance of addressing people-oriented issues specific to hybrid healthcare, including leading dispersed workforces, battling perceptions of private equity, strengthening clinical leaders, and navigating resistance to change.
“Healthcare has and continues to contend with an overreliance on technological solutions,” said Dr. Matt Brubaker, Chairman and CEO of FMG Leading. “While cutting-edge tools generate interest and excitement, they can’t deliver transformation if top-level decision-making, organizations, and individuals are not moving forward strategically, collaboratively, and purposefully.”
About FMG Leading
FMG Leading is a human capital advisory firm that partners with leaders and investors on a mission to make the healthcare system work, better. Its trusted advisors bring together management and key stakeholders to engage with critical people-centric levers that drive change and impact, helping address what’s broken and imagining different, better ways of enabling organizations to achieve their full potential.
About BroadBranch Advisors
BroadBranch Advisors is a boutique strategy consulting firm that helps organizations see around corners and make confident decisions in opaque and rapidly changing markets. BroadBranch partners with leaders and investors to uncover hidden opportunities and risks by combining rigorous competitive intelligence, market synthesis, and double-blind expert interviews. By aligning strategy with market realities, anticipating disruption, and accelerating growth, BroadBranch delivers actionable insights that move beyond information to impact. Learn more at https://www.broadbranchadvisors.com.
