Article

Succession Planning Is A Must For Today’s CEOs

Dr. Matt Brubaker

Dr. Matt Brubaker

For PE-backed operators, succession is not an HR exercise — it is a value-creation lever the board is already watching.

Originally published in

June 2025

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CEO turnover is accelerating, hold periods are compressing, and boards are asking a harder question earlier than ever: if your best leader stepped away tomorrow, would the plan survive? Succession is no longer a contingency to revisit near exit — it is a discipline the strongest operators build from day one.

Most leaders agree succession planning matters. Far fewer treat it as live, board-level work. The gap is understandable — the present is loud, the plan is urgent, and a hypothetical departure feels like a problem for a calmer quarter. But for investor-backed companies, that calmer quarter rarely arrives, and the cost of an unplanned transition compounds quickly across a short hold.

Why succession moved up the agenda

Three forces have pulled succession from the margins to the center. Hold periods are shorter, leaving less room to recover from a leadership gap. Boards have grown more sophisticated about the link between leadership continuity and enterprise value. And the operating demands on a modern CEO — building the team, aligning the board, re-pointing culture at the mandate — have made the role harder to backfill on short notice.

“The strongest CEOs treat succession not as a threat to their tenure, but as the clearest proof that the organization they built can outlast any one leader.”

— Dr. Matt Brubaker, FMG Leading

Build the bench before you need it

Durable succession starts well before a transition is on the table. It means identifying the two or three roles whose vacancy would most threaten the plan, naming credible internal candidates against each, and giving those candidates real exposure — board interaction, ownership of a value-creation workstream, and honest development against the gaps that stand between them and the next role.

That work pays a second dividend beyond insurance. A visible, well-supported bench signals to the whole organization that growth is real, that performance is seen, and that the company is being built to last beyond the current chapter — which is exactly the message that retains the talent you can least afford to lose.

Make it a board conversation

Succession belongs on the board agenda on a regular cadence, not only in the weeks before a planned exit. The most effective boards review the emergency plan, the development progress of named successors, and the assumptions behind both — turning what is often a private worry into shared, accountable work. For the CEO, leading that conversation is not a sign of vulnerability. It is the clearest evidence that the enterprise is bigger than any single seat.

Read this article as it originally appeared in Chief Executive here.

Dr. Matt Brubaker

About the Author

Dr. Matt Brubaker

Chairman & CEO, FMG Leading

Matt advises CEOs, boards, and investors at the intersection of strategy, leadership, and culture. Over three decades he has guided founders and operators through the inflection points that determine whether a value-creation plan translates into durable results.

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